On August 13th, US Eastern Time, the Washington Post reported an interview with Apple on the 15th anniversary of Apple. In the interview, Cooke stated that AI and AR will be the focus of attention for Apple, but it has not been rumored. Apple's car made a comment.
Apple’s revenue in the past four quarters was approximately $141 billion, which is more than the total revenue of Cisco, Disney, and Nike together for a year. However, in Apple's most recent quarter, iphone sales fell by 23%.
In seeking new growth points for Apple, Cook said: “Look at the core technologies that make up contemporary smart phones, and look at the decisive technologies in future smart phones, such as artificial intelligence. Artificial intelligence will make smart phones for users. More necessary."
For AR, Cook reiterated his previous assertion that Apple is investing heavily in augmented reality. However, he did not disclose that Apple is only developing real-world enhancement software, or will launch special hardware like Google Glass, Magic Leap and Microsoft HoloLens. He said: "I think that the enhancement of reality is very interesting and it is a core technology. So at present, we have a lot of work underway behind the scenes."
When the reporter mentioned the problem of Apple's car, Cook cleverly talked about the surrounding topics "around" the past and did not answer the question positively.
Via The Washington Post & Tencent Technology
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