Apple officially issued an invitation letter to the public and announced that it would formally hold a press conference at 10:00 a.m. local time, September 7, (1:00 a.m., September 8, Beijing time). The event will be held at the Bill Graham Municipal Hall in San Francisco. .
This invitation looks very straightforward. See you on the 7th. See you on the 7th. The 7th pun is both September 7, and iPhone 7. Therefore, on September 7, Apple will release iPhone 7 without suspense.
More suspense is the iPhone 7's appearance, configuration has long been out through various channels, for example, appearance and 6s little change, dual camera, cancel the 3.5mm headphone jack and so on.
Is such an iPhone 7, you have to throw away the iPhone 6 or 6s spent at least 5288 yuan to buy it impulse?
Compared to iPhone 6, 6S, iPhone 7 has many upgrades, must be more than 6S hot. I am looking forward to upgrading my iPhone 6 Plus to iOS 10. I can enjoy unlocking the Home key, richer widgets, and installing Tencent mobile butler to remind fraudulent calls and delete system application icons...
There is no suspense iPhone 7
From the foundry flow out of the mold, and the images circulating on the Internet to see, iPhone 7's appearance and iPhone 6 and 6S have not changed much. The difference is that the iPhone 7 moves the "white band" of the rear shell antenna to the top and bottom edges.
In addition, iPhone 7 will launch a blue version, which is another action on the color after winning a good market effect after “Rose Goldâ€. I believe that the blue version is the biggest sign of distinguishing between 6S and iPhone 7, so it’s hot Yes, yes.
In addition, iPhone 7 will cancel the 3.5mm headphone jack to achieve the bottom speaker symmetry. For obsessive-compulsive disorder, symmetry means more beautiful. Afterwards, use iPhone 7 to listen to a Bluetooth headset or use a Lightning adapter cable to connect a 3.5mm headset. The disadvantage is that I can't listen to music while charging.
Dual cameras seem to be on the iPhone 7, and there are rumors that Apple will launch three iPhone 7 including the 4.7-inch iPhone 7, 5.5-inch iPhone 7 Plus and PRO, while the dual camera will appear in the 5.5-inch PRO models, 4.7 Inch models and Plus are equipped with cameras with larger apertures and more light.
In addition, there is fast charge function, A10 processor, TrueTone Display screen display technology, drop-proof screen function, waterproof...
There is news that the iPhone 7's storage space includes 32G, 128G, 256G three versions, and the lowest 32G version is also 5288 yuan, "the amount of increase does not increase" is estimated to be a good strategy to stimulate user purchases.
Of course, there are also news that Apple will implement a full-glass body on the iPhone 8 in order to pay tribute to the 10th anniversary of the birth of the iPhone. Can 6 and 6S users wait until the iPhone 8 is replaced?
Users who are not going to change 7 are looking forward to iOS 10 more
Apple's second-quarter earnings report showed sluggish growth and net profit fell by 27%. Sales in Greater China, which are proud of each time, fell 33% from the same period last year. The IDC report showed that in the second quarter, Apple's sales in the Chinese market was only 8.6 million, a decrease of 31.7% year-on-year, and Huawei, OPPO, VIVO combined market share of 47%.
Perhaps Apple was once the first choice for many people to change machines, but now several domestic mobile phones are struggling to catch up, and the gap between software and hardware between the iPhone and the iPhone continues to shrink. And domestic mobile phones have begun to launch products for high-end people, squeezing the iPhone's market space.
Behind this is an indisputable fact: the hardware upgrade bottleneck. The marginal effect of experience upgrades brought about by hardware upgrades is at a discount. If the iPhone 7 can not lead the mobile phone market with leading hardware, it may be more difficult to stimulate 6S, 6 user replacement. For users who don't plan to change 7, they are looking forward to upgrading iOS 10.
At present, the iPhone 6, 6S mobile phone's chip, camera, memory, screen size are still mainstream, but also very smooth. Only need to upgrade the system to iOS 10 to get a lot of similar operation experience with iPhone 7.
I believe that many iPhone users urgently need to upgrade iOS 10 after the installation of mobile security software to remind fraudulent calls, intercept fraud messages.
When the preview of iOS 10 was released, Apple showed that the phone that Tencent security prompts to answer was “Possible Spamâ€. The harassment blocking function can already be realized on Android long ago, and the fruit powder has been waiting hard until iOS 10.
I do not know in the September 7 launch site iOS 10 official version can use security software to intercept fraud messages? The incident in which the prospective college student Xu Yuyu was killed after suffering a telecom fraud once again sounded the alarm against the fraud of Chinese mobile phone users, and I had just personally experienced the telephone fraud of “guess who I amâ€.
It is imperative for Apple to open its anti-harassment interface to mobile phone security software. This is also the point where Chinese iPhone users spit a lot, and is also seen as a big move to cater to Chinese users.
In addition, iOS 10 also optimizes the notification bar. Swipe right to perform the following operations: view messages, mark reads, clear; remove system applications such as ibook, memo, calendar, itunes store, etc. I don't see my heart."
Undoubtedly, Apple's iPhone 7 conference will still attract global attention, just like the 6S release. The iPhone 7 sales should be much better than the 6S, after all, is a large version of the upgrade, there are many iPhone5, 5S, 6 users have replacement requirements.
However, there are still signs of "hardware upgrade bottlenecks" on the iPhone 7. So, does Apple need to consider adding more revenue to software and services? The second quarter financial report showed that Apple’s service revenue increased by 19%, and AppStore downloads and Apple Music subscriptions were all increasing. Only 5.9 billion US dollars of revenue in the total revenue of 42.4 billion US dollars is still small.
Once the star - Apple can restore its glory? We patiently wait for the iPhone 7 conference at 1 a.m. Beijing time on September 8th.
This article from the Tencent News client from the media, does not represent the views and positions of Tencent News