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To drive the market for DVD recorders, Cirrus Logic has developed an audio/video integrated circuit (IC) reference design that exceeds the $100 market price. At the same time, to help consumers get the most out of their DVD burners, Cirrus Logic has introduced upgrade software for the previous generation that makes DVD recorders easier to install and use.
Cirrus Logic specializes in integrating multiple components on a DVD burning board. Now Cirrus Logic can help DVD recorder manufacturers reduce bill of materials (BOM), making it possible for DVD recorders to break through the $99 retail price in the first half of 2005. The most important factor in achieving this goal is Cirrus Logic's recent efforts to reduce BOM costs and the decline in the price of DVD recorders.
Jack Guedj, vice president of video product marketing at Cirrus Logic, said: "Cirrus Logic's 2005 primary goal was to help original equipment manufacturers (OEMs) bring easy-to-use DVD recorders to market at an acceptable price. I believe that the price of $99 will definitely make many consumers determined to buy a DVD burner. Our DVD recorder reference platform can play DVD + R / + RW or DVD - R / - RW media content, so consumers can Burn and replay on any DVD player or recorder, or burn and replay discs from any other DVD player or recorder, all compatibility issues will be solved. Consumers use a simple and intuitive interface Software that can quickly and easily install and use a DVD burner, they will have more time to capture the most precious moments in life, or burn TV shows to DVD."
The new upgrade software provides a graphical user interface that helps users install and connect to other devices and confirms them to the user when the task is completed correctly. The software also makes the burning operation easy to learn. It provides the latest control interface, which reduces the cumbersome and incomprehensible operating instructions common to DVD recorder products on the market today.
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