The idea of ​​rapid manufacturing of items has gradually become popular among ordinary people. This revolutionary technical concept of 3D printing has fascinated countless individuals and businesses. However, there seems to be an invisible force that hinders the large-scale expansion of this technology in the Chinese market. Join the simple search "Getting Started with 3D Printing" on Google, and the engine search will show enough tutorials or websites and online resources to help users learn and accept 3D printing technology. On the contrary, if you search for the same content in Baidu, you will not get such comprehensive search results. Although the topic of 3D printing has become a fashion in China, the actual installation and use of 3D printing equipment in China is still somewhat different from that of developed countries. China's 3D printing has made breakthroughs in many technical aspects, but its market is still relatively immature.
"China's 3D Printing Industry Opportunity Report" Catalog:
Foreword China 3D Printing Industry Market Overview 3D Printing Technology Category and Features Analysis China's 3D Printing Industry Faces Opportunities and Challenges Forward-looking 3D Printing Industry Future Development 3D Printing Industry Chain and Links Communication China 3D Printing Industry Competition Driving Force Deconstruction China's 3D Printing Technology Main Applications Field 3D Printing Technology Applications Reduce Costs Improve Quality Improve China's 3D Printing Market Scale Active Communication Eliminate Knowledge Divide 3D printing is not only a trend.
"China's 3D Printing Industry Opportunity Report":
1) Overview of China's 3D Printing Industry Market
At present, more than 70% of the 3D printing equipment made in China is sold to overseas markets, mainly because the demand for domestic 3D printing has not yet been fully tapped, and the market purchasing power is limited. Most companies and individuals have not yet formed the habit of using 3D printing. This also led to a certain gap between China's current 3D printing equipment inventory and developed countries. As of the end of 2013, the number of global 3D printing equipment was more than 200,000 units, of which the United States accounted for about 40%, and China's ownership only accounted for less than 10%. This data fully shows that China's demand for 3D printing equipment remains to be developed.
2) Analysis of the Category and Characteristics of 3D Printing Technology
As a new manufacturing process, 3D printing, like traditional processing modes such as CNC machining, is not omnipotent. In fact, 3D printing only takes full advantage of the characteristics of additive manufacturing processes and solves many difficult problems that traditional processes cannot solve or solve, such as complicated parts structures. Introducing 3D printing technology and maximizing the advantages of 3D printing requires a rational understanding of the characteristics of various different types of 3D printing technologies and the areas in which they are best suited for application.
3) China's 3D printing industry faces opportunities
Policy support construction environment: Similar to the past domestic promotion of many new technologies or supporting industries, the development and promotion of China's 3D printing technology, especially the development of desktop-class 3D printing, to a large extent in addition to the advantages of the technology itself Comes from many government-led projects. In 2012, the country established a roadmap for the development of the 3D printing industry, aiming to promote the development of the industry from a policy perspective. The advantage of this model is that it is effective and can lead to some industry leaders in a short period of time. Compared to the United States, an industry may need to complete the shaping of the market structure through more than 10 years through the normal market baptism and elimination. Under the promotion of the government in the Chinese environment, this process will be greatly shortened and it is expected that Complete this process in a few years.
Media publicity and popularization: Before the first half of 2012, almost no one in the general public in China knew the concept of 3D printing. However, from the second half of 2012, mass media campaigns and reports on breakthroughs in 3D printing technology allowed 3D printing. The concept instantly became hot. The uniqueness and interest of 3D printing products are an excellent topic for the media to attract public attention. Creative concepts and technologies are rendered by the media, making it easy for people to put 3D prints and memories into many sci-fi films. The plots are linked together. In particular, some emerging concepts such as “3D printing food†and “3D printing car†have cast a layer of omnipotence and a sense of mystery on the cutting edge of fashion for 3D printing technology.
Manufacturing Transformation Creates Demand: The advent of 3D printing technology has provided a direction for companies looking for technological transformation. More and more companies are introducing 3D printing technology and 3D printing technology when they try to break through R&D bottlenecks or solve design problems. Make a solution to the actual problem or unlock the key to the potential.
The diversity of industry products implies potential: Users also gradually according to their actual needs, hope that product details can be different, more in line with their own needs. Businesses want to produce small batches and varieties of products at the fastest speed and lowest cost to meet these needs to the greatest extent. The ability of the original digital control manufacturing technology to meet product diversity is relatively limited. The biggest difference between 3D printing and traditional manufacturing lies in the structure and design, giving full play to the human imagination and producing the most suitable and beautiful products.
The successful countries provide direction for successful experience: At present, there is still a certain gap between the application of 3D printing technology in various industries in China and Western countries. In the large-scale enterprises in Europe and the United States, the application of 3D printing technology has been very mature. Its branch companies or joint ventures in China have benefited from the parent company's 3D printing technology application experience and background, and have also become the first to be used in the Chinese market. 3D printing technology business community. The successful cases and experience of European and American countries have provided a direction for the application of 3D printing technology in the Chinese market and have very high reference value.
4) China's 3D printing industry faces challenges
The low level of awareness limits the field of view: China's current 3D printing related groups go up to the government departments, equipment manufacturers, down to the actual purchase of users, the understanding of the technology itself is not fully understood. There is no "fool" device that is very convenient to use on the market. Most of the users who use the demand will still not use it, so there is no investment in purchasing equipment. In addition, the 3D printing device provider or the 3D printing service provider does not understand the downstream user's expectations for the 3D printing device.
Lack of core technology: At present, the core technology of 3D printing is not in the hands of Chinese technicians. The leading 3D printing technology is controlled by foreign companies. Judging from past experience, China's economic structure is dominated by processing and heavy production is underpinned by research and development. Many domestic companies do not yet have sufficient awareness of “innovation and investment†and are not conducive to the in-depth research and promotion of 3D printing technology.
The user base is weak: 3D printing technology is mainly used in the initial design stage and has unique advantages in expressing design ideas. In the past, only virtual models could be presented on computers, and physical displays can now be printed. It cannot help but be a breakthrough. However, China's environment does not focus on the training of designers. The ability to use design software is generally not high. The media thoroughly understands the technical essence of 3D printing and uses 3D printing thinking to design.
The scale of the industry is relatively limited: the low penetration rate of equipment is mainly due to the poor usability of the equipment. Because many 3D printing manufacturers in China are start-ups, they use open-source technologies to make improvements and have not created simple user interaction systems. Equipment often takes a long time to adjust equipment and parameters. After purchasing the equipment, the user's stickiness is not high because it is not used or used. Especially in the education industry, due to the government's promotion, equipment purchases are very large, but they are often not fully utilized. It should try to avoid "completed tasks" of purchasing equipment.
The degree of marketization is low and the competition is chaotic: the 3D printing market has just emerged, its scale is limited, and the market itself has poor self-adjustment capabilities. After the prosperous 3D market in 2012, many people who were not involved in the market entered the 3D printing market by searching for new industrial investment points. The quality of the company's employees was mixed. Some companies produce equipment that is far from being marketable. Without ensuring the quality of equipment, they blindly use low-cost positioning to hit the market.
The introduction of high technology costs: The price of 3D printing equipment, especially industrial-grade equipment, has become an insurmountable barrier. Many 3D printing material suppliers and service providers have launched cost control plans to further reduce material costs to the original 70%. On the other hand, the price of 3D printing equipment may not change significantly, and it will still be an obstacle to the expansion of 3D printing technology.
Laws and regulations need to be improved: At present, the domestic 3D printing industry standards are not uniform, and equipment suppliers and software suppliers are each engaged in business. The mutual communication is not deep enough. In addition, the market lacks regulatory ordinances and regulations, and the industry has not been effectively regulated. Taking the medical industry as an example, the orthopaedic joint products produced by 3D printing need to be approved by the Food and Drug Administration before they can be listed. However, the product inspection standards are not clear, which results in the product being extended from research and development to the actual use cycle, which reduces industrial efficiency. Only the introduction of relevant laws and certifications can eliminate non-standard enterprises and guide the 3D printing industry to develop in a healthy direction.
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