Last year, Changsha market appeared a number of classical European style lantern brand stores, such as Knock, Nock, Aike Shi, Alex, plus the original Paterson, Caesar, the market competition suddenly Water starts. Now, how are their business operations? The reporter visited some merchants for this purpose.
Black & Decker: 300,000 factory tasks
Hong Kong Yinghui Lighting's Black & Decker brand is the earliest professional classical European-style lantern store in the local area. It has been in business for more than 5 years. Over the years, we have accumulated a lot of loyal customers, and their excellent quality and classic style are deeply loved by consumers. According to Mr. Zhou Ziheng, the general manager of West Lighting, the agent of Changsha Nanhu Market Boutique Lighting City, the sales of manufacturers and their agreements this year was 300,000 yuan. Zhou Zong believes that classical European lanterns have limited consumer groups, so sales cannot be too high. Fortunately, this year's Changsha's high-end real estate and villas, plus the original accumulated word of mouth and customers, to complete this predetermined goal, is still relatively confident.
Alex: Expanding store focus
Yaxuan Lighting, located in Building D of Nanhu Lighting City, represented the Alex brand classical European lanterns in the second half of 2006. The initial opening of the store was only 50 square meters, and the number of lanterns displayed was not much. However, since 2007, due to the good sales situation and market reaction, Yaxuan Lighting decided to expand the area of ​​Alex's specialty store and take out the second floor as a specialty store with an overall area of ​​200 square meters. Its general manager Sun Jianguo said that the market for classical lanterns this year is obviously bullish, and together with the crystal lamps, it will be the highlight of the lighting market this year. Regarding the limited nature of consumers, Sun Zong believes that as the number of wealthy people is rising, the number of villa consumption groups is also increasing, and the classical lanterns are relatively high in profits, which is worth doing. At the same time, Sun believes that it is necessary to take engineering channels to better manage classical lanterns, especially the thick type of style of Alex.
Kaiserlin: Increase market penetration
Shanghai Caesarin Lantern is also a classical European style. The distribution office in Changsha is located in the lighting area of ​​Wanjiali Building Materials Square. The head of the Kaiserin Changsha store, Tang Huawei, said that the dealership was transferred from Changsha Delixi Electric Appliances Wanjiali Store at the beginning of the year, and the new store was only renovated in March. Kaiserlin has been in Wanjiali for more than 2 years, and her sales have been very good. It is suitable for the grades, atmosphere and target consumers of the mall. Because Delixi Electric Wanjiali Store withdrew from the market, they cooked and did not make a living, and they took down Caesar. The reporter also happened to meet Xu Fulun, deputy general manager of Caesarin Electric. Mr. Xu expressed satisfaction with the sales situation in Changsha. At the same time, Mr. Xu believes that the consumption level and consumption awareness in Changsha are suitable for the sales of classical lanterns. The company will continue to increase its efforts in the market and strive to reach a new level.
Aike Shidun: sales are very dull
In April 2006, Changsha Mingwang Lighting Co., Ltd. took out a 70-square-meter storefront and established the Aike Shidun Changsha store. One year has passed, what is its business situation? General Chen of Mingwang Lighting told reporters that the sales situation is worse than expected, and it is only a few thousand yuan a month. Mr. Chen believes that classical European-style lanterns are rarely used by consumers in the retail business, so they should take more engineering channels. But now there are more brands of the same type of lanterns, and the styles are old, so it is more difficult to sell.
Knock, Knock: whisper
Nock and Knock are all classical European-style lanterns under the brand of Nock Lighting. Both of them entered the Changsha City in the second half of 2006. The reporters from the two agents saw that the original prominent brand has quietly Transfer. Nock Meyer moved from the first floor to the second floor, and the original monopoly area hangs the crystal lamp.
Other businesses: still optimistic about classical European lanterns
Despite the limited sales of classical European lanterns, Changsha's lantern dealers are still optimistic. The owner of Changsha Sanxiang Nanhu Lighting City to Lighting and Baodi Lighting told reporters that if conditions are sufficient, they hope to sell classical lantern brands, open specialty stores, and already have intentional manufacturers. However, the manufacturer's requirements for the area of ​​the store are difficult for them to shop, because the store is limited, and it is rare to get the right store, but the manufacturer requires at least 80 square meters of store area. Subject to objective conditions, they generally only sell a few classical lanterns, but they are optimistic about the prospects of classical European lanterns.
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