In the past, BlackBerry was mainly selling mobile devices, and the BlackBerry was also greatly supported by users. Only in recent years, BlackBerry has begun the transformation path, mainly selling information security services and software to enterprise users. It is reported that the BlackBerry transformation has achieved results, and the next step will be to focus on the Internet of Things market. The outlook is quite optimistic.
The Canadian manufacturer BlackBerry has undergone a transformation in recent years, transforming from a purely hardware manufacturer to a security software company, and focusing on the Internet of Things market, driving stock prices and financial reports to produce beautiful transcripts.
Ding Hai, senior business director of BlackBerry North Asia, said that Taiwan is a market that BlackBerry has attached to. It has already set up a team in Taiwan. In 2018, it will expand its mobile security market in Taiwan. The main target customers will be government units, financial institutions, and manufacturing. Industry-based.
In the past, BlackBerry was the core of the development of mobile devices. The BlackBerry is a smash hit, and its security and convenience make the BlackBerry the first choice for many business people and government agencies. In recent years, with the high competition in the smartphone market, the performance of the BlackBerry hardware business has gradually declined. However, for this reason, BlackBerry has been submerged in the past five years, with sales of information security services and software to corporate users, and successfully delivered a bright financial report.
BlackBerry's 2017 Q3 earnings report released recently showed that the company's revenue reached 235 million US dollars, of which software and services revenue was 199 million US dollars. Compared with last year, it has achieved double-digit growth for two consecutive quarters; the overall gross profit margin has reached 70% for two consecutive quarters, leading the BlackBerry to surge 90% in the past year, reaching a new high in four years.
As of November 30, 2017, BlackBerry's cash, cash equivalents, short-term and long-term investments totaled approximately $2.5 billion. As for the full year 2017 financial results, BlackBerry pointed out that software and service revenue growth is between 10% and 15%, and the free cash flow is positive throughout the year, and the outlook is quite optimistic.
Ding Hai pointed out that the BlackBerry led the team to gradually transform after the CEO Cheng Shouzong took office. In fact, when Cheng Shouzong became the CEO of BlackBerry in 2013, the BlackBerry could be described as “badâ€. At that time, whether it was the BlackBerry BlackBerry 10 system or the hardware running the BlackBerry 10 system, the market share was in a state of continuous decline. The company's major shareholder, Fairfax Financial, also gave up the $4.7 billion decision to privatize the BlackBerry. After Cheng Shouzong took over the BlackBerry, he built a new vision for the company, which is focused on software and Internet services.
Ding Hai admits, "It is very difficult to transform from hardware manufacturers to software." BlackBerry mainly improves its profit margins through mergers and acquisitions, simplification of product platforms and sales strategies, changes in device software licensing models, and streamlined operating costs. Looking ahead, Ding Hai pointed out that BlackBerry hopes to provide security solutions on all terminal devices, not only mobile devices, but also in the areas of car networking and Internet of Things.
Ding Hai said that 16 of the G20 countries have adopted the BlackBerry's information security platform, and more than 1,000 organizations and more than 70% of federal government agencies have introduced the BlackBerry's crisis communication solution. Its automotive infotainment system has also been used in more than 60 million vehicles worldwide.
Ding Hai also pointed out that in the past, the focus of BlackBerry development was mainly in the European and American markets. In recent years, it has attached importance to East Asia and North Asia, and Taiwan is also a market that BlackBerry is very valued. In mid-2017, BlackBerry has established a team in Taiwan, and currently has one dealer and three to four first-level agents in Taiwan. He said that this year, BlackBerry will continue to expand its corporate customers in Taiwan, mainly targeting the customer base including financial institutions, government units, and high-tech manufacturing.
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