Benefit from the new model Haier leads global home appliances with first-class performance

Thanks to the new model of “one-man-one-for-one win-win”, in 2010, it achieved a global turnover of 135.7 billion yuan, an increase of 9% year-on-year. Achieving a profit of 6.2 billion yuan, the increase in profits is 8 times the increase in income, and the profits tax exceeds 10 billion yuan.

Haier's “One-on-One, One-on-One, Win-Win” business model is a keen innovation and has become the “magic weapon” for Haier’s winning in 2010, and has allowed Haier to continue its stride forward as a leader. According to the latest information disclosed by Haier Group, Haier, 2010 The Group achieved a global turnover of 135.7 billion yuan, equivalent to US$20.7 billion, an increase of 9% year-on-year. One Haier brand exports and overseas sales of 5.5 billion US dollars, accounting for 26% of total turnover. The company achieved a profit of 6.2 billion yuan in the year, equivalent to 946 million US dollars. The increase in profits was 8 times the increase in revenue, and the total amount of profits and taxes exceeded 10 billion yuan.

In 2010, the competition in the global home appliance industry became more intense. In the face of numerous new and old competitors including Europe and the United States, Haier’s brand strength further increased and its overseas market share further expanded. In 2010, Haier accounted for 86.5% of all Chinese brands' overseas market share. That is to say, of the Chinese home appliance brands that are exported overseas, 8 out of 10 are manufactured by Haier. Among them, after 11 years of hard work, Haier has sold more than 40 million home appliances in the United States, achieving the success of a Haier user every three minutes; in Europe, it has strengthened the user's viscosity through the online community, focused on high-end products, and become a local high-end product. Brand; In Pakistan, the Middle East and other emerging markets, the Haier brand has become the first choice for local users, ranking first in the industry. In 2010, with a brand value of 85.5 billion yuan, Haier ranked first in the Chinese market's most valuable brands for nine consecutive years. Haier's large-scale household appliances accounted for 6.1% of the global market in 2010, ranking first in the world.

According to industry analysts, Haier’s outstanding performance in 2010 was mainly attributed to the “one-man win-win” business model innovation. This business model based on the new needs of users in the Internet era has enabled Haier to achieve a comprehensive and profound transformation in 2010: product-centered and user-centered transformation. Traditional enterprise production, inventory, and sales models have been transformed into user-driven. Needless to use the supply model; from large-scale manufacturing to large-scale customization transformation - with the construction of a modular supplier system as the core, to fully meet the individual needs; from the traditional manufacturing to service industry transformation - virtual reality network integration, Understand user requirements, users can design the desired product based on the modules provided. This new model is becoming Haier’s core competitiveness.

While Haier's business model innovation has been recognized by consumers, it has also attracted the attention of Western academic circles. The American Institute of Management Accountants has become a strategic partner to study Haier's business model. Nearly 10 famous Western management scholars have given research and evaluation of Haier's business model innovation. Professor Marshall of the Wharton School assessed that Haier’s management model exceeded Western management theory.