A year ago, the price of smart bracelets was still more than 500 yuan, and now the smart bracelets below 100 yuan abound, not enough for the price of a cup of tea. The hardware cost of a bracelet is more than 50 yuan, plus development, marketing and channel costs, the comprehensive cost is more than 100 yuan, but now the lowest price is only 77 yuan, which seems to be a loss of business, what kind of business is hidden? ?
A smart bracelet diagram and hardware cost
Hand ring diagram, please do not sit in the seat
rechargeable battery
It can be used for 10 days on a single charge.
Vibration motor
Provide a quiet alarm to remind you to move.
Motion sensor
Track your exercise status and sleep activity.
3.5 mm headphone jack
Suitable for headphone jacks on mobile phones for charging and syncing.
Flash chip
Store the data before sending it to your phone.
Button
Used to switch modes and override stopwatches.
Other components 6 yuan
Processor 12.5 yuan
Packaging and peripheral 4.5 yuan
Shell and wristband 5 yuan
Power chip 2.5 yuan
Battery 2.5 yuan
3-axis sensor6.5 yuan
Hardware cost less than 50 yuan
Comprehensive cost of more than 100 yuan
Someone on the Internet is so cost-effective:
The hardware cost of the smart bracelet is about 39.5 yuan. If you add 17% of various taxes, the cost will be 46.215 yuan.
However, this is only the material cost, plus nearly one million mold opening costs, if only one or two thousand bracelets are sold, the cost of each bracelet will be raised by about 50 yuan. And if the order reaches 100,000 pieces, the cost of the mold for each bracelet will be reduced to about 10 yuan. Considering the cost of research and development and marketing, the sale of smart bracelets within 100 yuan is definitely a loss.
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