At the end of 2015, a friend introduced a "black technology" and vaguely remembered that it was a frustrating afternoon, looking for a friend's company to drink tea and chatting, suddenly a black device placed on the table attracted me, when I took it At that moment, it was deeply fascinated by the “worldâ€. After a friend’s introduction, this is the new darling of the technology circle that we are now enjoying—virtual reality.
Since the HTC Vive developer version is not mature enough, the experience is a bit dizzy, but then was shocked by this magical thing, when you bring VR heads, feel that you have entered a "black hole", come Another "time and space", this is the world is like the world we are in now, the next car rushing over you rolling over, a World War II fighter launches missiles at you, and you seem to be in this world In the video. It's full of surprises and a little scared.
The "future" of virtual reality
This is my first impression of VR, slowly I have the first VR device HTC Vive consumer version of life, at the time the company arranged for me to order, in fact, it is not their own, and later in the process of experiencing Found that you will always be interrupted by those messy lines. At that time, it was thought that virtual reality is "infinite" and should not be bound by "wired". When you experience a shooting game in a VR device Or simulation game, you will find that space is very important to us. If you get rid of these "annoying" lines and walk in an infinite space, you only need to bring a VR head and a laser gun. Peripherals, that would be a wonderful experience.
Perhaps some people have already done this now. It is the first VR universal action platform KAT WALK from China after the United States and Austria.
Birth of KATVR
In 2013, a beautiful girl experienced Oculus DK1 for the first time and felt like she had entered a room where she played innumerable mosaics. When she took off her VR helmet, her blood was like a dislocated wild horse. At that time, Pang Chen was the Chief Operating Officer (COO) of Canada's EGinc Trading Company. It was a work that everyone envied and yearned for.
At that time, Pang Chen seemed more like "love at first sight" to VR, so he gave up the position of COO, resolutely decided to start a business, and set up a team with a technical boss Wang Bo, which is today's KATVR.
She is the only girl on the team. She also likes us and loves games. I like the incredible immersive experience in virtual reality. The first thing Pang Chen returned to was to make a universal action that belongs to China. Platform, so in the year made the first generation of VR prototype machine, and participated in the first session of the virtual reality industry exhibition, when the VR prototype treadmill is just like the virtual reality market at that time, like a sucking "baby" At that time, the user experienced a lot of restrictions after he experienced the simulation scene. For example, when a simple action such as shooting through a universal mobile platform, cutting a tree, digging a hole, etc. was easily tripped, they gave up the shackles. Great changes have been made on the VR prototype treadmill.
VR universal mobile platform (commonly known as universal treadmill)
As a result, a full-scale VR universal mobile platform (ODT, commonly known as universal treadmill) came into being with the advent of the first year of VR. At present, there are only three companies in the international ODT, one from the United States, one From Austria, KATVR is the third.
The future of virtual reality (VR) should be free and unconstrained
When we ride virtual reality games, peripherals are our weapons. Treadmills are more like “leaders†in the virtual world that guide our direction. Today, three tech giants Oculus Rift, HTC Vive, and Sony PlayStation VR are The VR delay rate and refresh rate are well-produced, and they are particularly close to perfect on the sense of vertigo. Therefore, Pang Chen thinks: “When we experience VR content, we want everyone to stop dizzy and be the king.†This is also the main direction for the future development of KATVR. .
About KATVR (Hangzhou Virtual Technology Co., Ltd.), it is a company dedicated to the development and operation of virtual reality interactive devices, providing users with a complete virtual reality immersive experience technology. At present, the company has more than forty patents at home and abroad, research and development areas include virtual reality interactive technology, ergonomics, ergonomics, motion capture technology, etc., and independent research and development of the world's first unlinked VR mobile platform KAT WALK and other products .
Doing your favorite things is happier than success
"We must have feelings when we do this thing. If we don't really love it, we don't love it." This is what Pang Chen, the CEO of KATVR, said. She loved games since she was a child, especially in the real world of simulation. She met the current king before starting the company. Boo (CTO) and Zhou Jun (CMO).
(From left to right, CMO Zhou Jun, CEO Pang Chen, CTO Wang Bo)
Today, the road to entrepreneurship is getting harder and harder. Especially in the emerging markets, we are aware that we have no choice but to dedicate ourselves to the frontline. The initial production of VR prototypes was due to the immature technology that caused KATVR to face enormous challenges and was improved several times. Only then has this KAT WALK.
KAT WALK VR Universal Action Platform Linear Drawing
However, Baidu VR is puzzled that the KATVR team is all from China and the product is selected for crowdfunding on the US Kickstarter website. In this regard, Pang Chen said: “The development of virtual reality industry in China and foreign countries is indeed different. In the United States, virtual reality The various industries in the industry are relatively evenly developed, such as hardware, platforms, content, adaptation, etc., but people are more concentrated in the output devices. "The domestic virtual reality startup team is first faced with the problem of survival, so Aggregating recent developments, foreign countries will invest more in building the entire virtual reality ecosystem. â€
In addition, there are currently two methods to solve VR motion sickness. One is custom space, and the other is unlimited space. Since the cost of custom space is very high, from the purchase of land to the decoration, the introduction of hardware equipment, and the development of game content Needs very high production costs, so KATVR company chose the latter (space is not limited).
Just a square meter to achieve infinite displacement
At present, the universal motion platform is the only ergonomic infinite space displacement solution. KAT WALK can control the motion in the virtual world through the physical actions of the human body, thereby avoiding the discomfort caused by motion sickness. The dizziness symptoms in the virtual reality experience are mainly due to the unsynchronized body and visual control of the brain, and instinctively produce dizziness.
KAT WALK VR Universal Action Platform
The three most important parts of VR content interaction are vision, displacement, and two hands. VR head display solves visual problems. Both hands have a hand controller, and displacement is currently one of the most important solutions to the problem. KAT WALK takes space, controls, etc. The fundamental issue gives a surprise solution.
KAT WALK's independent support structure and open design, such as running, squatting, sitting, jumping, natural walking and other multi-degree freedom movements are all quite perfect. The risk of bumps, windings, and falls is rarely experienced in the experience. . At the same time, the device can also play a role in security protection, such as avoiding computers, walls, etc.
In terms of performance, KAT WALK adopts an automatic elastic traction system, which can meet the needs of users with different heights without manual adjustment. At last, it talks about vertigo problems. KAT WALK and a third-party technology R&D company jointly develop a combined sensor, which greatly reduces the VR experience. Dizziness, vomiting, and other symptoms.
KATVR has been working hard from 2013 to 2017
In July 2016, KATVR launched a full set of virtual reality commercial solution KAT PLAY for B-side based on KAT SPACE (VR Universal Mobile Platform). In 2017, KAT WALK VR universal mobile platform will continue to be launched, official KAT WALK terminal price For 23,999 yuan (RMB), in addition, KATVR is still recruiting agents, the current software platform has more than 10 kinds of soundtrack VR content, such as "Mercenary 3", "Bracket" and other fine VR games, the future will also Constantly updated.
Pang Chen said such a sentence: "Virtual reality is not only applicable to games, but also virtual travel, virtual real estate, virtual watching cars, virtual shopping and so on. Let humans can experience this colorful world without leaving home."
KAT WALK VR Universal Action Platform
KATVR has been working hard. From the first prototype to a professional provider with one of the world's three largest ODT universal mobile platforms, KATVR has taken a big step forward. In January 2016, KATVR had already obtained a joint venture from Jiuhe. Leading investment, Xingfu Capital, Jinfu Capital's million-dollar angel round financing, and again in July 2016 received the favor of the capital side, injecting millions of dollars of Pre-A round of strategic financing. Recently, KATVR has again completed a Series A round of financing of 30 million yuan by Silicon Valley Paradise Industry Investment and Zhejiang Golden Control Capital. KATVR has expanded from a few people's team at the beginning of its establishment to a mid-sized company with nearly 100 employees. Its sales performance has exceeded 10 million, and it has also achieved good results in the field of virtual reality peripherals.
Recently, Baidu VR is honored to invite KATVR founder Pang Chen to discuss the status quo and future of VR development and the changes that VR peripherals bring to this market.
• Baidu VR: For 2017, VR is a crucial year. This year, VR content may burst and VR hardware will continue to mature. How will KATVR continue to be deployed in this year?
Pang Chen: The key layout in 2017 will extend the market, start from the domestic market to the global market, and create truly international products. Recently we launched the standalone version of the KAT WALK VR mobile platform, and at the same time we launched the WAN online VR gaming game and actively recruited dealers.
Of course, the revenue of hardware products mainly stems from the follow-up content. We will continue to strengthen the content construction and strive to get more excellent VR content on the line. After the baptism of VR in the first year, in 2017 we will continue to take on the responsibility of education market together with the majority of VR practitioners, and continue the significance and value of popular ODT.
• Baidu VR: With the fiery virtual reality market, more and more entrepreneurs are joining in. What do you think we should have in VR entrepreneurship? (eg skills, direction of industry analysis, etc.) Share your own experiences on the VR startup road.
Pang Chen: To stabilize the core technology's competitive advantage and further raise technical barriers is the most important factor we should have.
We have already made the first generation of VR prototypes in 2013. The products we see today have experienced many adjustments and improvements during the period. The threshold of virtual reality hardware technology is actually very high, and it integrates very many aspects of technology, such as ergonomics, mechanical design, material mechanics, gait analysis, motion capture, sensor algorithms, game content matching, and so on. All team members have difficulty in customer service. Step by step, steadily moving forward is getting better and better.
• Baidu VR: Pang Zong, you said before, KATVR is not only limited to VR games, there will be virtual travel, real estate, automotive and other fields in the future, then which KATVR will be in which subdivided areas layout, and why?
Pang Chen: This will have to mention our developer program. In July last year, KAT SPACE launched the developer program at the same time. We have always attached the greatest importance to content. We are not only used in games, but also in industrial applications such as security training, virtual real estate and virtual home improvement. We can provide SDK development kits, UNITY and UNREAL plugins and our development machine. We look forward to working with more content development teams to share benefits with GF developers so that more consumers can experience the beauty of KATVR products.
• Baidu VR: The reporter learned that we currently have a new product upgrade pre-sale KATVR, Pang, can you disclose the news about this new product?
Pang Chen: We conducted KAT WALK pre-sales throughout April. The pre-sold KAT WALK VR universal action platform is summarized in three words: lighter, faster, and richer.
Lighter is reflected in: 1. New sci-fi armor concept design, appearance and style is sharp and sharp; 2. The overall structure is optimized, lighter weight, smaller footprint, stronger security;
Faster in: 1.No need to change shoes, no leg band, wireless sensor, 10 seconds on the machine, walking more freely; 2. Structural optimization, assembly, disassembly more convenient;
More rich in: 1. It has been equipped with more than 10 kinds of VR boutique games, realistic quality graphics, multiplayer online battle, and will continue to constantly update more domestic and foreign high-quality native VR games; 2 head and host can be Selected, free to mix with KAT WALK to make various rich suits.
Price, this KAT WALK VR omnidirectional mobile platform terminal retail price of 23,999 yuan, pre-sale period there are concessions, subscribe for one, prepaid 1999 yuan, straight down 4,000 yuan, the final price of 1,999 yuan; subscribe for one, prepaid full amount , straight down 6,000 yuan, the final price of 17,999 yuan! Limited 200 units. Pre-sale this time, the market responded well.
• Baidu VR: Many people say that the status quo of China's VR market has always been learning the "old road" abroad, there are problems such as imitation, technical backwardness, domestic VR is not possible to take our own characteristics of the road, such as domestic content in the IP Advantages, serious homogeneity in hardware, uneven product standards, and other issues are different. What do you think about this?
Pang Chen: After last year's Ebb Tide, in general, most of them are still the same as our team of down-to-earth products.
• Baidu VR: With regard to the technical issues of VR universal treadmills, at present, KAT WALK treadmills are basically able to solve problems such as dizziness, space limitations, etc. What technologies will you continue to upgrade and extend in the future?
Pang Chen: We have been developing a VR mobile platform since 13 years and we are committed to being a VR input device technology company. Therefore, we will continue to work hard to upgrade the experience of the mobile platform so that everyone can get even more perfect virtual reality immersion.
[Baidu VR original manuscript, reproduced please indicate the source]
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