Another year of "Double 12" ended, and our year-end shopping desire was met almost overnight. If there is anything different about the double 12 this year, it is a new way of big screen shopping - "TV Taobao." In the areas of third-party markets, logistics, platform technology and even financial payments, Ali can always be one step ahead. At this moment, "big screen shopping" is just underwhelming, and "TV Taobao" is again the first to land. It is aimed at users' pain points to provide voice recognition, viewing and buying, and other functions to create the most suitable scene for large-screen shopping.
"Seeing and buying" leads the industry
Under the trend of large-screen intelligentization, the way we watch TV on a daily basis has undergone tremendous changes in the requirements of television devices at home. "There is no maximum, only bigger" screen, using intelligent voice control will gradually become the standard television. This is the mission of "TV Taobao" on its shoulders.
For young consumers in the city, TV Taobao is easily accepted. After all, after work can put down the mobile phone, lie on the couch, watch the drama, animation, and TV Taobao "dialogue" across the air, minutes to buy the film appeared Taobao tidal products, why not?
This is "seeing and buying", a feature that is already quite mature on TV Taobao. On the eve of Double 12th, Jingdong High-profile announced the formation of a "smart big-screen industry alliance," the sword refers to the era of big-screen shopping, and also come up with their own "seeing and buying." It is a pity that other platforms, including Jingdong, have shown a strong interest in “seeing and buying,†but they all seem to remain in the concept-imitation stage and have not really gone online. The TV Taobao has long borrowed Lynx box, millet box and other terminals to the user in front of the united star, business brand stores sold for sale.
Create a unique big screen shopping marketing model
It can be seen that the industry competition faced by TV Taobao is fierce in the future. However, as a pioneer, TV Taobao has started to launch a unique marketing campaign.
During the Double 12 period, TV Taobao created a brand new marketing model based on celebrities and net shops, and those celebrity online users who opened brand stores on Taobao also joined in the event — Wu Qilong, Wu Hao, and Du Haitao. Many celebrities such as Sydney and Lin Shanshan released the “Explosive Money Exemption†campaign through TV Taobao Channel on the 12th of the same day, attracting a large number of enthusiastic fans to experience TV Taobao.
At the same time, TV Taobao also prepared a wealth of superimposed discounts for a large number of fan users, crazy delivery red envelopes, limited-time sale, and even come up with an extra 2% cash rebate on the basis of dual 12 Taobao discounts, allowing users to experience TV Taobao as a The sincerity of the innovation platform.
The word-of-mouth effect of “using TV Taobao to place orders more favorable than mobile phones!†also spread rapidly among tens of thousands of online shopping groups. Although TV Taobao has not yet announced the platform record of the Double 12 platform, from the point of view of the industries and users it has acquired, TV Taobao can be called the "mountainous creation" of the big screen shopping era.
Fresh voice over the "voice secret" offer
In this double 12 shopping, TV Taobao's intelligent voice recognition function also shines, directly in Chinese and TV Taobao to communicate, tell it shopping needs, and get instant feedback to help complete the selection of goods and orders, as well as after-sales query Such processes are the characteristics of TV Taobao's most recognized platform, and are also core technologies that other e-commerce platforms do not currently have.
With such an AI (artificial intelligence) experience, TV Taobao launched an exclusive “Voice Secret Order†campaign during the Shuang 12 campaign. Users do not need to hold their mobile phones to tap the screen. Just speak to the TV. The "secret orders" of big-name brand merchants can receive concessions or even exempt benefits. Such a novel, three-dimensional marketing approach also allows users to enjoy themselves, business brands have been effectively disseminated, collectively play CALL for TV Taobao!
TV Taobao has made a beautiful look at the dual 12 by virtue of its innovative look and buy. Through the explosion of star and net red shops, it not only obtained the support of brand stores, but also gave consumers the benefits, and also let the industry see the innovation ability of TV Taobao.
In the future, there will be endless possibilities for big-screen shopping. In the future, there will eventually be a place for TV revolutionary treasurers!
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