Although VR (virtual reality) is very hot at the moment, AR (Augmented Reality) is not to be outdone. At the closing ceremony of the Rio Olympic Games in Brazil recently, the 2020 Olympic Games host in Tokyo, Japan, surprised the world with an eight-minute performance. The full AR short film has also spread to the rest of the world with the wind of the Olympic Games. In addition, a foreign mobile game player Pokemon Go, which combines AR technology, sparked a global AR storm.
Many practitioners believe that AR will be a more promising market than VR. In this context, it is not surprising that Skyworth held a new product launch in Beijing on August 29th and launched the world’s first AR TV.
AR Black Technology Brings New Applications to Televisions
In the launch of new TV products under the theme of "Seeing the world have not seen", Skyworth introduced the world's first AR TV model S9D. This is both an AR TV and a high-end OLED panel for display. The combination of the two brings a futuristic experience to this TV.
On the AR side, Skyworth has equipped the new TV with a Kinect-like device, which contains an RGB camera and two infrared cameras. The former can capture real-world images and overlay them with virtual scenes. The latter can Implements motion tracking.
The result is a number of new TV applications, including AR games, AR shopping, AR sports, AR education and more. These applications together define Sky TV's AR TV.
Specifically for these applications, the live AR game includes a Daguai game and Fruit Ninja, both of which are operated by gestures. Take the Daguai game that the author experienced as an example, standing in front of the TV and reaching out, you can select the menu by moving, and make a determination by making a fist gesture. When Daguai displays the real scene captured by the camera on the TV, it also superimposes various virtual images of the monster's offense. See the figure below. Other operations include clapping hands to amplify tricks.
TV AR game experience
There are AR application demonstrations, sports and education applications, such as the AR-card application shown below.
AR fitting:
These cool applications demonstrate the potential of AR. According to Skyworth, the newly established AR Business Unit of Skyworth, the general manager said that the current AR application is still in an early stage and the future development space is very large. In addition to the newly established division, Skyworth will promote AR development by exploring more industry resources to promote AR special research; foster more mature AR markets through cross-border cooperation; and accelerate product development to provide more AR experiences content.
4-color HDR blessing, OLED TV brings stunning visual experience
As a brand that hopes to lead the future of TV, Skyworth was the first to launch AR TV in the year when AR technology broke out. It was also the first company in the industry to combine OLED high-end display technology with AR technology.
According to the AVC industry chain data, global shipments of OLED TVs were 400,000 units in 2015, which was a four-fold increase from 2014; shipments of OLED TVs increased to 1.3 million units in 2016. It is expected that global OLED TV shipments will continue to climb in the next two years, and in 2016 to 2017, it will maintain a 400% growth rate in China.
The new S9D introduced at this conference adopts LG Display's original imported OLED panel with 4K resolution, with a screen thickness of only 4.7mm, combined with Dolby Vision display technology. The OLED panel brings infinite contrast, a response time of 0.001ms, a brightness angle of view of 160 degrees, and a viewing angle of 120 degrees.
This TV also supports Skyworth's unique 4-color HDR image processing function, adding more white pixels beyond RGB, which brings more transparency to the TV. In terms of sound effects, it is equipped with JBL original custom stereo.
The actual viewing experience on the spot can be found to be very shocking. The brilliance of the screen, especially the black display, is due to the fact that the OLED is a self-illuminating pixel. It does not have the feeling of grayness in traditional TVs, but it is all black.
Hardware configuration is also not ambiguous, the number of processors up to 30, is the most current smart TV. In addition, Skyworth's self-developed CoolOpen system 5.5 is not inferior to any smart TV on the market.
Let users return to the living roomHow big is the AR market? Liao Fengtai CEO Liao Chunyuan stated at the scene that after 2017, AR’s revenue will exceed VR and will reach US$170 billion by 2020. In this conference, Skyworth announced its own future strategy in AR. The core of the conference is to redefine the living room culture and living room entertainment, allowing users to return to the living room.
Skyworth said that it will apply the advantages of AR technology, AR content and natural integration of TV screens, and continuously promote the application and innovation of TV depth vision, deep hearing, deep touch and other technologies, realize the revolutionary improvement of human-computer interaction, and realize TV as a family. The revolutionary improvement of entertainment center experience.
This is the future TV in the eyes of Skyworth.