Q: This is the scene of the China Home Appliances Expo. We are honored to have Mr. Cao Gang, CEO of Shenzhen Angel Company Limited.
Cao Gang: Hello everybody!
Q: When Cao participated in the Shanghai Home Appliances Expo, what new products did Angel bring?
Cao Gang: We attach great importance to this Home Appliances Expo. We have made full preparations this time. We have brought the two series of products we developed this year and some proprietary technologies. One series is the home water purifier, this is a key direction for our future, because the market for home water purifiers will grow very fast in the future. The second piece is that we have developed an upgraded product in the area of ​​traditional drinking fountains, called the Net Drinker product. This time, we also brought the show. This is the two core products we have brought this time.
Q: We also saw at the exhibition site. There are other manufacturers of water appliances. Can the products brought by these exhibitors simply share with us the future direction of development of water appliances?
Cao Gang: The water appliance industry has actually entered a rapid development process in recent years. During this process, more and more companies have begun to intervene in the field of water appliances, including the major brands of home appliances, including Haier. , Joyoung, Vantage, as well as the United States, Gree, Glens these companies have begun to enter the field of water appliances. The entry of these big brands actually brought some new technologies and new innovative products. These products should be said to promote the rapid development of the entire water appliances industry in the future. From the point of view of the exhibition, this time I saw that the water appliances companies participating in this exhibition were not particularly large. Some large companies, including Midea and Haier, did not show their products of water appliances, but they were popular products on the market today. Looking at the situation, I think that some of the newer technologies in the future, other straight drinks machines, will directly take over direct filter heating. This type of straight drink machine products will be the mainstream product of the water appliance industry in the future.
Q: Just now, you also said that the big brands have entered the water appliance industry. We, Angel, are senior brands in water appliances. What are the countermeasures for the intervention of these big brands and how will we plan in the future?
Cao Gang: Actually, Angel has been making water appliances for more than 20 years. In 1992, the company was founded and has always been specialized in water treatment products. Many consumers have used Angel's drinking fountains. In fact, our earliest introduction was China’s first. Domestic water purifiers, but the conditions at that time were not met, and the market acceptance was not very high. Therefore, the later launch of the drinking fountain product was actually a transitional product of the water treatment industry. This product was launched very successfully and once occupied the market first place. However, with the restructuring of our state-owned enterprises, during this process, we have declined. After the restructuring, we are now starting to recover. In the face of these big-name home appliance companies entering the industry, in fact, Angel's biggest advantage is to concentrate, professional, and focused. We have been doing water treatment products for more than 20 years, accumulated a wealth of experience, and also stored a lot of excellent industry talents. This is our biggest advantage in this industry. Because the field of water appliances and traditional home appliances are very different. Unlike other products sold, it basically does not matter, but the water home appliances, actually sold only semi-finished products, there are installation, there are services, as well as after-sales, demand in this area. And these installation services, which will add value in the future, are different from traditional home appliances. At present, these integrated home appliance brands have entered this field. If they can't concentrate, professionally and concentrically make water appliances, they are not necessarily successful. As can be seen in Korea, Samsung, including LG, including Hyundai, have all done household water treatment products, but they have not achieved the greatest success in the Korean market. Instead, they have the first and second brands in the Korean market. Are some professional brands. So I believe that for professional brands, they are professional, dedicated and dedicated to this product. Their advantage is very obvious. In addition, our channels and traditional home appliance channels do not overlap, and our talent and technology are different from traditional home appliances.
Q: Everyone knows that the external and internal environment in 2012 may have a certain impact on the development of the home appliance industry. Please briefly analyze the trend of the appliance industry in 2012.
Cao Gang: From the second half of 2011, due to the factors of the entire macroeconomic environment and the micro-environment, the impact on the entire home appliance industry is very large. Including the real estate sector, including some of the country's policies, leading to slower and slower real estate prices, real estate sales decline, which also has some impact on the appliance industry. At the same time, in the entire household appliance industry, the cancellation of some preferential policies of the country, including home appliances to the countryside, trade-in replacement, etc., has caused great impact on the entire home appliance industry, and many companies have already felt it. However, the water appliance industry is relatively special. The water appliances industry is actually relatively small due to the impact of home appliances to the countryside. Why? Water appliances did not plan to go home to the countryside and did not enjoy this preferential policy. This is the first one. Although the second macro-environment has some impact on us, on the other hand, China's economy is developing rapidly and water pollution is getting more and more serious. In some local water pollution incidents occur from time to time, consumers are beginning to realize that The damage that water pollution caused to our body and mind began to realize that we needed some clean water products. Consumers are increasingly concerned about their safety of drinking water and their concern for drinking water. With the increase in consumer spending, the acceptance of these products has also been increasing. Therefore, we believe that for the water appliance industry, the entire home appliance market is a very promising market for water appliances. Many people come to participate. Everyone wants to share this piece of cake. Judging from some data I have accumulated in the past, we judge for ourselves that in the urban market, the 100 households that own household water purification equipment have so far not exceeded 5%, which is very, very low. If the domestic water treatment industry develops well, every household will use this product. The future market size is very large.
Q: What is your comment on this China Home Appliances Expo?
Cao Gang: We are the first time for Angel to participate in the China Home Appliances Expo. We used to classify water appliances into small home appliances. From the second half of last year, the China Household Electrical Appliances Association began to realize that there will be a huge market space for water treatment products in the future. They also recognize the potential of this industry. Therefore, in the second half of last year, they started preparations for the water home appliances special committee. I hope this The establishment of a special committee can promote the healthy development of the water appliances industry. In the case that the home appliance industry is not very optimistic, we also hope that through such a platform as the Home Appliances Expo, we can better show ourselves and promote our greater brand influence. Let us be known to more and more people. We also
Cao Gang: Hello everybody!
Q: When Cao participated in the Shanghai Home Appliances Expo, what new products did Angel bring?
Cao Gang: We attach great importance to this Home Appliances Expo. We have made full preparations this time. We have brought the two series of products we developed this year and some proprietary technologies. One series is the home water purifier, this is a key direction for our future, because the market for home water purifiers will grow very fast in the future. The second piece is that we have developed an upgraded product in the area of ​​traditional drinking fountains, called the Net Drinker product. This time, we also brought the show. This is the two core products we have brought this time.
Q: We also saw at the exhibition site. There are other manufacturers of water appliances. Can the products brought by these exhibitors simply share with us the future direction of development of water appliances?
Cao Gang: The water appliance industry has actually entered a rapid development process in recent years. During this process, more and more companies have begun to intervene in the field of water appliances, including the major brands of home appliances, including Haier. , Joyoung, Vantage, as well as the United States, Gree, Glens these companies have begun to enter the field of water appliances. The entry of these big brands actually brought some new technologies and new innovative products. These products should be said to promote the rapid development of the entire water appliances industry in the future. From the point of view of the exhibition, this time I saw that the water appliances companies participating in this exhibition were not particularly large. Some large companies, including Midea and Haier, did not show their products of water appliances, but they were popular products on the market today. Looking at the situation, I think that some of the newer technologies in the future, other straight drinks machines, will directly take over direct filter heating. This type of straight drink machine products will be the mainstream product of the water appliance industry in the future.
Q: Just now, you also said that the big brands have entered the water appliance industry. We, Angel, are senior brands in water appliances. What are the countermeasures for the intervention of these big brands and how will we plan in the future?
Cao Gang: Actually, Angel has been making water appliances for more than 20 years. In 1992, the company was founded and has always been specialized in water treatment products. Many consumers have used Angel's drinking fountains. In fact, our earliest introduction was China’s first. Domestic water purifiers, but the conditions at that time were not met, and the market acceptance was not very high. Therefore, the later launch of the drinking fountain product was actually a transitional product of the water treatment industry. This product was launched very successfully and once occupied the market first place. However, with the restructuring of our state-owned enterprises, during this process, we have declined. After the restructuring, we are now starting to recover. In the face of these big-name home appliance companies entering the industry, in fact, Angel's biggest advantage is to concentrate, professional, and focused. We have been doing water treatment products for more than 20 years, accumulated a wealth of experience, and also stored a lot of excellent industry talents. This is our biggest advantage in this industry. Because the field of water appliances and traditional home appliances are very different. Unlike other products sold, it basically does not matter, but the water home appliances, actually sold only semi-finished products, there are installation, there are services, as well as after-sales, demand in this area. And these installation services, which will add value in the future, are different from traditional home appliances. At present, these integrated home appliance brands have entered this field. If they can't concentrate, professionally and concentrically make water appliances, they are not necessarily successful. As can be seen in Korea, Samsung, including LG, including Hyundai, have all done household water treatment products, but they have not achieved the greatest success in the Korean market. Instead, they have the first and second brands in the Korean market. Are some professional brands. So I believe that for professional brands, they are professional, dedicated and dedicated to this product. Their advantage is very obvious. In addition, our channels and traditional home appliance channels do not overlap, and our talent and technology are different from traditional home appliances.
Q: Everyone knows that the external and internal environment in 2012 may have a certain impact on the development of the home appliance industry. Please briefly analyze the trend of the appliance industry in 2012.
Cao Gang: From the second half of 2011, due to the factors of the entire macroeconomic environment and the micro-environment, the impact on the entire home appliance industry is very large. Including the real estate sector, including some of the country's policies, leading to slower and slower real estate prices, real estate sales decline, which also has some impact on the appliance industry. At the same time, in the entire household appliance industry, the cancellation of some preferential policies of the country, including home appliances to the countryside, trade-in replacement, etc., has caused great impact on the entire home appliance industry, and many companies have already felt it. However, the water appliance industry is relatively special. The water appliances industry is actually relatively small due to the impact of home appliances to the countryside. Why? Water appliances did not plan to go home to the countryside and did not enjoy this preferential policy. This is the first one. Although the second macro-environment has some impact on us, on the other hand, China's economy is developing rapidly and water pollution is getting more and more serious. In some local water pollution incidents occur from time to time, consumers are beginning to realize that The damage that water pollution caused to our body and mind began to realize that we needed some clean water products. Consumers are increasingly concerned about their safety of drinking water and their concern for drinking water. With the increase in consumer spending, the acceptance of these products has also been increasing. Therefore, we believe that for the water appliance industry, the entire home appliance market is a very promising market for water appliances. Many people come to participate. Everyone wants to share this piece of cake. Judging from some data I have accumulated in the past, we judge for ourselves that in the urban market, the 100 households that own household water purification equipment have so far not exceeded 5%, which is very, very low. If the domestic water treatment industry develops well, every household will use this product. The future market size is very large.
Q: What is your comment on this China Home Appliances Expo?
Cao Gang: We are the first time for Angel to participate in the China Home Appliances Expo. We used to classify water appliances into small home appliances. From the second half of last year, the China Household Electrical Appliances Association began to realize that there will be a huge market space for water treatment products in the future. They also recognize the potential of this industry. Therefore, in the second half of last year, they started preparations for the water home appliances special committee. I hope this The establishment of a special committee can promote the healthy development of the water appliances industry. In the case that the home appliance industry is not very optimistic, we also hope that through such a platform as the Home Appliances Expo, we can better show ourselves and promote our greater brand influence. Let us be known to more and more people. We also
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