Analysts say high prices prevent the PC market from recovering

On August 11, according to foreign media reports, Samsung's ATIV Book 9 Plus notebook with Intel's Haswell chip prices as high as 1,400 US dollars, analysts pointed out that laptops and Ultrabooks such a high price will hinder the PC industry recovery. Analysts said that as tablet PCs become more popular and buyers are unwilling to purchase Windows 8 PCs at a high price, PC shipments are already falling.

Most Haswell notebooks, including Toshiba’s latest Satellite laptops, are priced at more than $800. Users who are willing to spend so much money to purchase PCs are only interested in Apple products.

Roger Kay, president and principal analyst at market research firm Endpoint Technologies Associates, said: "The idea that the $1400 notebook will sell well is absurd. Part of the reason for this is Windows 8."

The price of most Haswell laptops is still as high as $800 or more, with few exceptions, such as Dell's Inspiron 15R, which costs $599 after a $300 discount. Intel has said that it hopes that the price of ultrabooks can be reduced below 600 US dollars by the end of this year. Ultrabooks under $600 may have an old Core Duo, code-named Ivy Bridge. The same is true of the previous situation, the ultra-low price of the configuration of the old model chip.

According to Mikako Kitagawa, principal analyst of market research firm Gartner, the price of notebooks has stabilized and may even increase slightly as PC makers are trying to position notebooks as high-end products. “In general, many manufacturers will stay away from the low-price product market and ensure that "High-end product profitability."

Roger Kay said that under normal circumstances, notebook prices will fall during the back-to-school sales season, and Acer, Dell and Asustek will provide discounted prices. Laptops equipped with Intel or AMD low-end chips are suitable for running basic office software and network software, and they face competition from increasingly powerful low-cost tablet computers.

High-priced notebooks such as the Samsung Ativ 9 Book Plus are equipped with high-resolution displays, SSDs, and other high-end components. Due to the high price of components, PC makers are trying to increase the product price. However, the falling PC market does not recognize the logic of manufacturers launching high-priced Windows 8 notebooks. Roger Kay said, "They do not understand the market and refuse to acknowledge the actual situation in the market."

Charles King, a principal analyst at market research firm Pund-IT, said that PC makers currently face high pressure on margins, and some manufacturers do not want to fight price wars. Some PC manufacturers like high volume and low prices.

Charles King said, "Intel has been working with other component manufacturers to reduce the price of touch screens and other components, so that PC makers can make money." Intel has just begun delivery of code-named Haswell's fourth-generation Core chips, a large number of Haswell chips Before the delivery, the price of notebooks cannot fall.