3D content: The real promoter of 3D industry

For a long time, the industry has conducted extensive discussions on the development of future 3D technologies, the growth of the 3D market, and the factors that restrict and promote the development of the 3D market. The so-called benevolent people and wise men have different opinions. For professional 3D research institutions, we think that in order to further promote the development of the 3D industry, we must first understand the fact that the focus of the 3D industry development lies in the overall construction of the 3D industry chain, and penetration of the 3D terminal market is just a performance situation for the promotion of the 3D industry. Any backward link in the chain will cause the overall advancement to fail.

First, 3D industry development, content assistance is the key

The construction of the 3D industry chain is divided into four major areas: content production, codec, content storage and transmission, and terminal display. If the 3D industry chain is compared to a train, it is not difficult to find that the terminal display is at the locomotive, pulling the whole industry chain forward, and the development of content production, codec, content storage and transmission lags behind, which will not be conducive to the overall industrial chain in the long run. In the promotion, we believe that the "power" of the market alone is not enough. It needs to attach sufficient importance to the "thrust" of industrial development and accelerate the solution of content production and codec, content storage and transmission solutions.

While display technology has a certain foundation, we should focus more on the production, storage, and dissemination of 3D content. Only in this way can we accelerate the development of the 3D industry and promote the stable and healthy development of the industry. From the perspective of consumers, it is more necessary to enrich affordable 3D content rather than passively accepting the concept of 3D and being trapped in the promotion of active shuttered and passively polarized 3D technologies.

Second, 3D terminal stir-fried, the market performance is very helpless

At present, the active camping and passive polarization camps are in hot pursuit to attract market attention. Color TV manufacturers are undoubtedly the most unpredictable groups in the market. On the one hand, color TV manufacturers are major strategic partners for panel makers, on the other hand, Because color TV manufacturers cannot find a suitable product selling point, they can only use 3D as a new selling point to stimulate the consumer market.

However, the reaction of the market is that there are many bystanders, and there are very few who pay. The author analyzes that the reason is not that the quality of the end product is not good, nor is it that the color TV manufacturers are ineffective in propaganda, but the front end of the industry chain has not been able to grow synchronously, which is the result of industrial imbalance. In such a market environment, it is recommended that terminal manufacturers invest their efforts in the front end of the 3D industry. On the one hand, they should promote the rapid development of the industry chain and on the other hand integrate their own resources in the 3D industry.

Third, 3D content development, storage spread into a bottleneck

With regard to the production of 3D contents and the storage and dissemination of 3D contents, there seems to be no way for everyone. Current 3D video sources include 3D shooting, 2D to 3D, and computer CG synthesis. For 3D shooting, the high cost is still an insurmountable obstacle. Although Hollywood has launched 3D movies and China has also completed several 3D movie shootings, its number still cannot meet consumer demand. At present, many 3D TVs are equipped with 2D to 3D functions. Although the display effect is not as good as 3D film shooting, it still solves the problem of film sources to some extent. We believe that this kind of conversion technology still has great potential for development, mainly because of its development. Low cost, high reproducibility, and sustainable application.

Compared to 3D content production, 3D content storage and dissemination is a relatively broad concept. Among them, we are most concerned about the opening of 3D channels, and the opening of 3D channels also requires relatively stable content sources as support. If only 3D movies are sporadic, consumers can only satisfy suitable experiences in cinemas. Therefore, the current status analysis is combined. The opening of the 3D channel still cannot have a clear timetable. It is just a hope that will not be reached in the future. Although Blu-ray discs can play a role in transmission, their cost is still not acceptable to mainstream consumers.

To sum up, to fully promote the development of the 3D industry, we should balance the construction of the entire industry chain as much as possible, and focus more attention and resources on the front end of the industry chain. From a certain perspective, the production of 3D content and The storage and dissemination of 3D content have greater potential for development. Finally, the purpose of attracting consumers to actively select 3D displays is to passively accept low-price 3D products in exchange for a temporary increase in market share, and it is impossible to maintain the healthy development of the 3D industry in the long term.